The Importance of Variations
In the field of search engine optimisation, one of the most underrated and powerful techniques is the use of synonyms and related keywords. Many content creators are focused on one primary keyword and neglect synonyms. But search engines these days are much more sophisticated. They understand words, context, and nuances. Using synonyms is a great way to increase search visibility, enhance content helper, and strengthen SEO altogether. “Does Google Consider Synonyms?” is probably the question many people are searching for.
With the introduction of Natural Language Processing (NLP) along with advanced algorithms such as BERT and RankBrain, Google and other search engines have become much smarter. With this technology, search engines can:
- Recognise phrases and words relevant to the primary keyword.
- Finding the intention behind a particular search query instead of just matching single keywords.
- Cluster the content in relation to the topics instead of fragments with the keyword.
For example, using the keyword “360 hair color” While optimising content for “360 hair color” variation such as “360 hair colours” or “360 hair professional hair color” provide the opportunity for the content to rank for multiple queries without blending all relevant keywords.
Reasons Why Synonyms Are Helpful For SEO
- Prevents Keyword Stuffing And Makes Content Readable: Search engines penalize excessive repetition of the same keyword. Instead of stuffing the primary keyword throughout your content, naturally incorporating synonyms makes the text more engaging and easier to read.
- Increases the Probability of Being Found by Search Engines: Some people type the same information in different phrases. For example, some may search for, “best hair care products” and others may type in, “best hair care treatments and best hair styling products.” By incorporating different phrases, you will broaden your audience.
- Boosts Topical Authority: When a piece of content under one theme covers all of the relevant topics sequentially, it makes a webpage more credible. This enhances your chances of ranking high in multiple search queries without having to fight for each of the different silos[1].
- Increases Relevance of Internal Links: A website that is well managed places all related content in folders (silos) and pages link to one another using different phrases as keyword anchors. This makes the entire structure of content more coherent and strengthens the rank of various pages for different phrases.
- Optimises for Voice Search and Conversational Queries: while speaking, now expect search engines to respond like logical beings and not like robots. To prepare for this, analogies and long variations should be asked to make the chances of appearing and voice search results higher.
How to Use Synonyms Effectively in Content
- Use SERPix For Effortless Keyword Search: Looking for some leading keywords can prove to be quite difficult and exhausting, but with SERPix it becomes effortless. This Chrome extension helps you extract keywords from Google’s SERP and provides real time what users are looking for.
- Autocomplete Keywords: SERPix also grabs Google’s autocomplete entries to show you what is popular.
- Synonyms of Keywords: It does more than just phrase suggestions; it shows you synonyms for keywords which can help diversify your content.
- Write Naturally: Instead of jamming your writing with keywords, concentrate more on the content that you are trying to write with some variation.
- Optimize Anchor Texts: In internal links, use different but related words instead of one repeating keyword.
- Use Schema Markup: Strcutured data markup on your content helps search engines understand the different variations of phrases and their meanings.
Conclusion
Today, every word in the content must have a synonym. This is essential for SEO today. Incorporating different related keywords increases search visibility and helps with the overall credibility of your site. Synonyms will only become more important as search engines continue to work on comprehending language. Finding synonyms should not be an issue anymore, thanks to SERPix. This tool makes it much easier to guess the correct synonyms and associated keywords, enabling you to save time when optimising your content and increasing your search rankings.
Best Practice
One of our customers successfully reached the top of search results by implementing these strategies. By leveraging synonyms, internal linking, and content silos, they enhanced their keyword relevance and search visibility. You can check out their product here, which is optimised for the 360 Hair Colour phrase, to see how well-structured content can improve search rankings.